rosieinteriorblog

MIRROR, MIRROR: VM EMERGING TREND

By Claire Dickinson, WGSN, 12 December 2011

Fashion forward brands are using mirrors in new ways to make an impact and show product from all angles.

Mirror emerging trend in retail and VM, WGSN link

THE EVOLUTION OF DIGITAL COMMERCE

WHAT RETAILERS & BRANDS NEED TO ACT ON TODAY

This is about the building blocks you need to have in place to survive and thrive in this new retail environment.

There are four key areas:

Get wired: understand that consumer-facing technology is becoming the backbone of stores
Be useful: ensure digital collateral such as QR codes is functional and helps to make customers lives easier rather than purely being a marketing tool
Be agile: make use of technology such as iPads to transform the in-store dynamic, whether it's to upsell, aid customer service or empower a sales associate
Be without borders: think as an international brand thinks; be prepared to trade without borders

Full Article Link

Analysis

By Hannah Glick, 20 December 2011

With Christmas round the corner, shoppers make the most of longer opening hours and end-of-season sales

Christmas and party VM displays include winter wonderland props and nostalgic narrative scenes

Retailers encourage holiday shoppers with enticing reductions in price, on winter stock and partywear widely promoted across the mid-market

Next Home, London

Harrods, London

Next Home, London

Heal's, London

Top trends

Period armchair shapes look authentic upholstered in aged conker brown leather and plush velvet
Mid-century chair styles continue to be popular with shearling, raffia and shaggy fur seats
Large square and rectangular coffee tables in wood, marble and veneer are a minimalist feature piece
Statement lightshades include flocked chandeliers, tiers of retro plastic curls and crystal teardrop beads
We note slogan mugs as a key gifting product featuring catchphrases and mantras
Clean white crockery has a back-to-basics aesthetic
Wine and champagne glasses for party dining are seen in coloured glass
Jewel tones of magenta, sapphire blue and peridot green are noted for bed linen
Frosty metallics look luxe and wintry for blankets and pillows. Schiffli embroidery, beaded embellishment, quilting and ruffles add texture
Candle sticks look decadent in tall gold and silver period styles with glass flutes and Baroque-inspired patterning
Pots and vases look luxe in gold and silver. Mirror mosaic, hammered metal and geometric Art Deco patterning all look strong
Christmas themes feature on soft furnishings with snowflake, reindeer and plaid patterned blankets and cushions
Christmas influences continue as we see Christmas tree trinkets and novelty accessories

Top retailers

We love Delcor’s period armchairs with offbeat patterns of dogs and love tattoo graphics
Designers Guild continues to show stand out textile designs. We like the teacups with a pictorial scene of an Eskimo fishing
Reindeers make for a festive update on cushions at Harrods and India Jane
We like the humorous slogan and moustache print mugs at Urban Outfitters

ART FLASH: FERMATA BY OS GÊMEOS

By Catrin Davies, WGSN, 27 December 2011

The Brazilian street artists have created a fantasy world of brilliant colour perfect for future VM inspiration.

Referencing hip-hop culture, fantasy fiction, folklore, politics and the landscape of urban Brazil, twins Otavio and Gustavo Pandolfo - aka Os Gêmeos - have become the country's highest-profile street artists. This all-encompassing exhibition, titled Fermata (meaning to pause, or hold), is a mammoth undertaking, with all the works made in, and specifically for, the museum space in the coastal town of Vila Velha.

The brothers have curated the entire exhibition space, creating a 360-degree experience that immerses visitors in the Os Gêmeos world, with all its yellow-hued eccentricity. A great exhibition for VM inspiration, Fermata features large-scale installations and new paintings and multimedia illustrations. WGSN loves the caravan centrepiece, which embodies the brother's eclectic style, in line with our autumn/winter 2012/13 Hyperculture macro trend.