This is about the building blocks you need to have in place to survive and thrive in this new retail environment.
There are four key areas:
- Get wired: understand that consumer-facing technology is becoming the backbone of stores
- Be useful: ensure digital collateral such as QR codes is functional and helps to make customers lives easier rather than purely being a marketing tool
- Be agile: make use of technology such as iPads to transform the in-store dynamic, whether it's to upsell, aid customer service or empower a sales associate
- Be without borders: think as an international brand thinks; be prepared to trade without borders