WHAT RETAILERS & BRANDS NEED TO ACT ON TODAY
This is about the building blocks you need to have in place to survive and thrive in this new retail environment.
There are four key areas:
- Get wired: understand that consumer-facing technology is becoming the backbone of stores
- Be useful: ensure digital collateral such as QR codes is functional and helps to make customers lives easier rather than purely being a marketing tool
- Be agile: make use of technology such as iPads to transform the in-store dynamic, whether it's to upsell, aid customer service or empower a sales associate
- Be without borders: think as an international brand thinks; be prepared to trade without borders
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