Tuesday 3 January 2012

Dec London Interiors


Analysis

By Hannah Glick, 20 December 2011
  • With Christmas round the corner, shoppers make the most of longer opening hours and end-of-season sales 
  • Christmas and party VM displays include winter wonderland props and nostalgic narrative scenes
  • Retailers encourage holiday shoppers with enticing reductions in price, on winter stock and partywear widely promoted across the mid-market



Next Home, London


Harrods, London


Next Home, London


Heal's, London

Top trends

  • Period armchair shapes look authentic upholstered in aged conker brown leather and plush velvet 
  • Mid-century chair styles continue to be popular with shearling, raffia and shaggy fur seats
  • Large square and rectangular coffee tables in wood, marble and veneer are a minimalist feature piece
  • Statement lightshades include flocked chandeliers, tiers of retro plastic curls and crystal teardrop beads
  • We note slogan mugs as a key gifting product featuring catchphrases and mantras 
  • Clean white crockery has a back-to-basics aesthetic
  • Wine and champagne glasses for party dining are seen in coloured glass 
  • Jewel tones of magenta, sapphire blue and peridot green are noted for bed linen
  • Frosty metallics look luxe and wintry for blankets and pillows. Schiffli embroidery, beaded embellishment, quilting and ruffles add texture
  • Candle sticks look decadent in tall gold and silver period styles with glass flutes and Baroque-inspired patterning
  • Pots and vases look luxe in gold and silver. Mirror mosaic, hammered metal and geometric Art Deco patterning all look strong
  • Christmas themes feature on soft furnishings with snowflake, reindeer and plaid patterned blankets and cushions
  • Christmas influences continue as we see Christmas tree trinkets and novelty accessories

Top retailers

  • We love Delcor’s period armchairs with offbeat patterns of dogs and love tattoo graphics
  • Designers Guild continues to show stand out textile designs. We like the teacups with a pictorial scene of an Eskimo fishing
  • Reindeers make for a festive update on cushions at Harrods and India Jane
  • We like the humorous slogan and moustache print mugs at Urban Outfitters

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